Offline Marketing for Your Business

We talk a lot about online marketing using social media, job boards, classifieds, emails, etc. But did you know offline marketing works well too, as long as you are consistent. I am going to share with you several strategies that I use in my business to generate leads locally. The key with local marketing is to stay consistent, as I just mentioned. You can't do these things once or twice and get discouraged when you don't see results. You have to keep going. I make a point to do offline marketing 1-2 times a month.

1. Business Cards: I purchase business cards from www.vistaprint.com. I love how affordable and fast they are. I look for places to leave my business card when I am out: gas stations, grocery stores, libraries, restaurants, banks, etc.

2. Flyers: I create my own flyers and print them from my home printer. You can do the same or take your flyer to an office supply store and make copies there. I use flyers the same way that I use business cards...looking when I am out to find places to leave my information.

3. Post It Notes: I have post it notes made through vistaprint.com. I use these when I can't leave a flyer or business card. Example: I stick post it notes on ATM machines and gas pumps.

4. Car Magnets: Again using vistaprint.com (I use them for pretty much everything!), I LOVE having magnets on my car. I am a driving billboard and it works! Keep it simple because people are going to be seeing it briefly as you are passing them or they may not have anything to write down your information. I have just my phone number on my magnets. No website just my number for the person to call or text me at.

5. Vendor Shows/Craft Fairs: Whether you go to see the other vendors or you sign up to be a vendor, Craft Fairs, Expos, Vendor Shows, etc are a great way to spread the word about your business locally. Some cost a little bit of money to have a spot in the show. I have done shows that have been free and some that have been up to $400 for a spot. This is also a great way to get out of your comfort zone - we don't grow unless we get out right? You can get your business in front of a lot of people at once. Give out samples, brochures, etc. I always have a place for them to write their phone/email so I can send them more information and follow up with them later on.

With local marketing, it's all about consistency but also creativity. Think outside the box. I have left flyers in public restrooms, put business cards in diaper boxes at Target. It does work as long as you make it work. I usually go out the first and the 15th of the month and leave more flyers and business cards. Each time I do, I get more response!!

I hope this gives you some ideas for local marketing. If you have any questions or need help with anything, please don't hesitate to ask. I am always here and happy to help!

To your success~