Texting in Your Business

Texting your prospects to invite them to a presentation can be super helpful for a new person.  Even for a well established network marketer, texting is becoming more ideal simply because of the way we interact these days.

Does texting replace the excitement and enthusiasm heard in the voice in a phone call?  Not at all.  But texting does overcome the awkwardness and weirdness that many reps display when inviting prospects to a presentation.

Tips On How To Use Texting For Inviting

Your one purpose of texting is to set an appointment to show your presentation.  Remembering this allows you to cut out unnecessary words and information.  You are simply texting to invite, not to present or to explain.

Here is a couple of quick tips on texting.

• Keep It Personal – don’t get weird and robotic.  Text just like you would to your best friend (or bff in this case).
• Keep It Simple – you are simply inviting, not presenting.  There is no need to explain, just invite.
• Do Not Over Analyze – just make conversation in a natural way.  If you over think it, you lose.
• Consistently Invite – text at least 10 people each day to set appointments.
• Provide Meeting Options – give at least two options when suggesting a time to meet.
• 24-48 Hours In Advance – invite 1 or 2 days in advance, not any further.
• Confirm The Date – once you have the appointment set, let them know you’ve added the time to your calendar.

Why Texting Your Prospects Works

As I mentioned earlier, many new reps are terrified of the phone.  In order to help your rep get off to a quick start most new recruits will have very little resistance to texting.  For most, that should be reason enough because you always want to help your new rep get off to a fast start.  Having them text an invite will get them started immediately by setting up some appointments and seeing some immediate success.

Another reason texting works for inviting your prospects is because of the way our society has embraced texting.  Here are a few statistics around texting:

• 90% of American adults have a cell phone.
• 58% of American adults have a smartphone.
• 143 Million smartphones are in use in the United States.
• 91% say their phone is in reach 24/7.
• 78% admit they take their phone to the restroom with them.
• 95% of all personal text messages get a response.
• 93% of texts are seen within 3 minutes of receipt.

Keep in mind, this does not say 93% responds in three minutes, so if your prospect does not respond quickly do not freak out.  They may be driving, working, out for a jog or simply busy doing something else.

If you find your texts are not getting a response, evaluate what you are sending and change up what you are sending.  Keep in mind, you are only trying to set an appointment in order to make the presentation, not MAKE the presentation through text.

Here is a training I did on using texting to grow your business:

Get Your Network Marketing Team Started

Here are some suggestions on getting your team into texting activity:

• Get together for a team challenge and do a text blast.  Who can send the most texts in 30 minutes?  Who can set the most appointments?
• Have your team set aside 15 minutes per day and encourage them to send 10 texts.
• Hold a week long challenge and give prizes for the team members who send the most texts and who get the most appointments set up.
• Reward everyone who participates with recognition and praise.
• When someone sets 3 appointments, post about it in your teams Facebook page.  This will inspire others.
• Ask your team to share the texting script that gets the best response.

A Text Invite Challenge For You

Here’s a challenge for you to help you implement what you’ve learned in this post:  Send out 10 texts just to set an appointment to show your presentation.

After you send text and hear back from them, I’d love for you to leave a comment below to let me know how many appointments you were able to set.  I bet you’re going to be surprised at how simple it is!

Once you see for yourself that it works, get your team to do the same thing.  Feel free to share this post with your team too – just think what could happen if everyone on your team set up 3 appointments today just by texting their prospects!  That’s how teams multiply!

If you have any questions, please feel free to reach me directly at 612-562-8219. See you tomorrow! I believe in you!