One of the most important things I’ve learned over the years of building my business is that as awesome as Social Media is, it can be a huge time suck.
And before you know it, you’ve spent ALL DAY online and you’ve generated minimal results...
Or am I the only one that’s been there?
So of course I had to figure out a way to sell my products and services without spending all day on my computer and having messages back and forth with potential customers.
I’m breaking down the steps so you can see how simple my social media strategy is.
#1 Pick Your Platform
First thing you want to do is stick to one platform and put all your focus there.
If you’re on EVERY social media platform all the time, you’re going to be spread too thin.
Especially if you’re in the beginning phases of growing your business.
You’ll want to pick the platform where you’re people are already hanging out.
So if that’s on Facebook start there. If it’s Instagram, start there.
And stay focused there UNTIL you get traction.
Then and ONLY then can you start to focus on a 2nd platform.
#2 Understand who your perfect customer/client is
Before you even start posting on social media you need to know who you’re posting for.
Why?
Because you could have the best product in the world, but if you’re trying to sell it to the wrong person, you’ll make no sales whatsoever.
That’s why understanding who your ideal customer avatar is, is SO important.
#3 What is your main money maker
When you’re growing your business on social media you have to be congruent with everything that you do.
From the posts you’re posting, to the people you are posting it for, to the products you are selling.
Everything has to tie in and make sense.
You need to know:
Why you are posting.
Who you’re serving?
What is the goal that you’re trying to accomplish with every post?
#4 Come up with 30 pieces of posts for one month
Sit down one day out of the month and carve out around 90 minutes to plan out content ideas to post on social media.
I only do this once a month. I block out 90 minutes and I plan out what I’ll be posting for the month.
This way I’m not challenged every day with trying to come up with what to post.
#5 Time block your day
It’s important to time block your day so that you have time to work on your money making activities.
Now here are the four things that you want to make sure you are showing up and doing on social media every day are as follow:
Warm Up The Algorithm (5-10 mins)
Comment, Like and Engage with other people’s content
Create and Publish Your Social Media Post
(5-10 mins) Share it on your other Social Media channels for extra exposure
Engage, Like & Comment Back (5-10 mins)
You want to start conversations with the people that engage on your
post. Try your best to start a two way conversation. You will be
rewarded with more people seeing your post when you can get some good
action on it.
Active Asking & Follow Up (30-60 mins)
This is the exact social media plan I would follow if I was starting from scratch or all over again in my business.
Did you get some value from this social media marketing training? I hope you did because each post I put my heart into making sure you get some good value so you can rock it in your business while creating a life you love.
Please feel free to comment and share with your team.
If you need help with anything in your business, please don't hesitate to reach out to me at anytime. I am always here and happy to help!
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