Why Classified Ads?
You are a small business owner or marketing professional and your
budget is limited. You need a free advertising solution that can
potentially reach new customers. Therefore, classified ads are the way
to go.
In June 1836, French newspaper
La Presse was the first to
include paid advertising in its pages. This advertising system allowed
it to lower its printed price, extend its readership and increase its
profitability and the formula was soon copied by other papers.
Digital media is the new print media, and nowadays classified ads are
often free! Therefore you get free ads and a backlink to your website
as long as the ad is running (most free classified ads will run for 30 -
45 days, but the amount of time may vary). Some sites may charge you
for what they call "premium" posting, but for the most part, you do not
need to waste money on this.
Classified ads are a great way to get a backlink to your website.
Given there are no follow links, they are still good to have, so a user
can get to your website, which in a sense indirectly helps with SEO and
page rank as long as that person does not bounce (leave the site right
away).
Let us take a look at some of the most popular free classified ad sites out there and examine each one closely.
Free Ads Time
As the name implies, this website allows you to post free classified
ads. The setup is clean and the categories are clear. You can post an ad
with or without an account. If you know how code the link by hand in
HTML, then you can add it manually and you can add a backlink.
Pros: Simple easy to use. You can either create an account and
keep track of your ads or post an ad without an account. If you post an
ad without an account, they will notify you by email and you will be
given links to edit the listing.
Cons: There does not seem to be a lot of posters using the
site (this may depend on city and region). Manual implementation of HTML
links.
FinderMaster
findermaster.com
A modern look and more than a few interesting newer features offered
by FinderMaster makes it an ideal local classified ads site.
Automatically detecting your region upon your first visit or its simple
yet complex designs are examples of what you can expect to come across
on your visit to this website.
Pros: Ads can be posted for free both as a member or as a
guest. Its ease of use can’t be ignored and it covers a large number of
areas and categories.
Cons: A great number of ads are posted in certain regions or
countries and the other countries seem to be low in the number of posted
listings.
WallClassifieds
This classified ads site has differentiated itself both through its
user experience design and its user interface design. Basically,
navigating through the website is quite intitule and it very well can be
a to go place for posting almost anything. It’s free, local, and yet
again quite easy to use.
Pros: Most classifieds force you to browse through a few pages before
seeing the results you’ve been after and this is not the case with the
WallClassifieds. It saves you those extra steps and it enables you to
select a city and the category right from its homepage.
Cons: You won’t be able to spot certain filters such as selecting the number of doors for a vehicle through its search pages.
Classified Ads
This is a free classified ads site that is easy to use. All you have
to do is click on "Post an Ad" and the site takes you to a page where
you can post an ad first and fill out your account details later. The
site is very clean and the categories are very well defined. The site is
also very active with a lot of traffic.
Pros: It is quick and painless to set up a user account. You can add HTML to each listing, which means a backlink to your site.
Cons: Poor search engine. When I did a search in my
city, I did not just get results for my city. The search results showed
ads from all over the place, from Los Angeles, California, to Detroit,
Michigan to Philadelphia, Pennsylvania. Only one of them was from
anywhere close. This is annoying for someone who is impatient.
Backlink: Yes, no follow
Classified Ads Pro Tip: Use this site for backlinks.
You can add as much HTML as you want. This will take the ad viewer
directly to your website's landing page and that's exactly where you
want them.
Oodle
Oodle, Inc. is an online marketplace based out of San Mateo,
California. It was founded in 2004 by ex-Excite executives Craig Donato,
Scott Kister and Faith Sedlin.
Pros: Easy to use. It is integrated with USA Today,
so your ads also appear on their site. As long as you manage to create
an account and not get your account flagged for no reason, then it
should be a powerful tool to reach new audiences due to its appearance
on USA Today's classified section.
Cons: They do not offer HTML linking, so you cannot
get a backlink to your site. The site is also either very buggy or it
just did not like me, because it flagged my very first post and banned
my account after I tried to make two more.
Oodle Pro Tip: Make sure your user account information is
consistent with your social media profile.
Backlink: No (Yes if you have a premium, paid ad)
Penny Saver USA
This is a popular site for anyone looking for coupons and discounted
goods or services. Pennysaver USA has an easy way for you to upload
coupons in the form of image files. You can also set a discounted price
within the ad itself and you can also give people the chance to give you
a best offer if you are willing to work with custom pricing.
Pros: A great place to promote discounts and coupons.
Cons: No outbound HTML links. You do however get one business
profile link where you can add a single website. I do not see this as
effective, because it is not noticeable.
Penny Saver Pro Tip: Be sure to have your coupon saved as an
image file that can be uploaded. JPEG is always a good format. Make sure
the image size is also not too large or too small. 600x400 pixels is a
good size.
Backlink: Yes, no follow.
Locanto
Locanto is a worldwide online classifieds network with areas
dedicated to jobs, personals, for rent, for sale, services, community,
real estate, vehicles, and pets. Locanto Classifieds is available in
more than 60 countries worldwide.
Locanto Classifieds sites are operated by the German startup company
Yalwa located in Wiesbaden, Germany. Locanto was launched in July 2006
with a local classifieds site for New York City. One month later, on
August 21, 2006, the service was extended to the U.S. cities. With
Locanto, you are allowed to include HTML code, links, and pictures in
your ad, and your ad will remain on the site for 60 days.
Pros: They have a good search engine. You can set your search
radius as low as 20 miles from your city or more and the keyword search
is accurate and precise, so you get exactly what you want. Social media
share buttons. Mini analytics.
Cons: I really did not notice any issues. The only downside
would be a lack of users in certain areas (they seem to be more popular
in some cities than others).
Locanto Pro Tip: Take advantage of their mini analytics
options in the My Ads section of your account. You can keep track of how
many people viewed your ad to find out if it is doing any good. Also,
take advantage of the convenient social media sharing buttons.
Backlink: Yes, no follow.
USA Free Ads
This site looks like someone created it in the early 90's and just
forgot about it. Not only is it aesthetically unpleasing, but it is also
not mobile friendly. I seriously have no idea why anyone would still
use this site, but there are obviously still people making classified ad
posts, which means there is still a good amount of traffic. Ads remain
active for 40 days.
Pros: They allow HTML, so you can get a backlink to your
website's landing page. This is great as a call to action ad in order to
get people to click on your link.
Cons: Just about everything... The site needs a serious
makeover. They are stuck in the 1990's. When I first hit the
registration button, they had a wall of questions where I had to click a
radio button to indicate whether or not I was interested in the service
the site offered.
USA Free Ads Pro Tip: Do not sign up for the paid monthly memberships, they are not worth it (obviously).
Backlink: Yes, no follow.
Adland Pro
Pros: Somewhat easy sign up. The categories are clear and the search engine gives you exactly what you want.
Cons: The design is a bit outdated. Not really that
far outdated, but let us say this site would only hold up to classified
ad website design standards before 2010. You also cannot put HTML links
in the ad itself and the backlink to your website is not easy for a user
to locate.
Adland Pro Pro Tip: You can sign up for an affiliate account and possibly earn money on the side if you have a website.
Backlink: Yes, no follow
Craigslist
Founded by Craig Newmark in 1995, Craigslist is definitely the most
well known. Craigslist has sections devoted to jobs, housing, personals,
for sale, items wanted, services, community, gigs, résumés, and
discussion forums. Throughout the years, Craigslist may or may not have
developed a bad reputation as being a site frequented by criminals and
unscrupulous individuals, but this is just a small outlier. The majority
of Craigslist users are just regular people looking for goods and
services. Ads remain active for 7 to 45 days depending on the location.
Pros: Almost everyone has heard of Craigslist and they still get a
lot of traffic to their site. They are often considered the number one
classified ads site.
Cons: Craigslist only allows you to make two free posts a day
for services per email account. There are A LOT of people using
Craigslist, so popular categories such as Automotive Services, for
example, can get quite spammy. Craigslist has also had a bad reputation
in the media as a site frequented by dirt balls and psychopaths,
but the media hype aside, that was just one guy out of hundreds of
millions of users. Therefore, I would not hold it against Craigslist.
Craigslist Pro Tip: You can add HTML Links in the
Employment and
Community
Sections. You can also get away with creating more than one Craiglist
account if you want to make more posts per day. This may get tedious,
but if you are getting leads, then it it may be worth the effort.
Backlink: Yes and No. Outbound links may or may not
be allowed depending on what category you are posting your classified ad
in. All of the service categories do not allow backlinking. You have to
log into your account to renew an ad and you some renewals count
against your daily post limit.
Final thoughts about classified ads sites
Disclaimer: Classified ads sites may or may not work for your
business. In theory, classified ads are a great idea for free
advertising, but you still have to keyword optimize your ads for full
effectiveness. Sites like Craiglist have their posts indexed and crawled
by Google, so keyword optimized ads also have a chance to appear in
organic searches if you write the ad copy in an SEO friendly way. Keep
in mind that the classified ads site itself also functions as a mini
search engine for keyword optimized ads appearing on the site itself and
if your ad is missing a popular keyword in the title, then people might
miss it if they are using the classified ad site's search engine.
Are classified ads a waste of time and effort? What if no one
is looking? What if the classified ads site itself does not have any
relevant user traffic? The obvious answer is that no one is going to see
the ad you posted, but you never know. It is like the old saying, "If a
tree falls in a forest and no one is around to hear it, does it make a
sound?" If no one is there to witness this, then the answer is no. But
is this ad a waste of time? No, it is not, because, at the very least, a
classified ad will give your website a no-follow backlink, which is
still better than nothing.
You may hear a lot about how useless no-follow links are, but look at
it this way; a no-follow backlink on a site (even on a site that rarely
gets visitors) is kind of like a way marker for someone who happens to
exploring the less beaten path of the woods. What if that lone explorer
happens to be there at just the right moment and hears the tree fall?
What if that person turns into a loyal customer? Not bad for a free
classified ad right?
I hope you found these sites and tips helpful. Feel free to share with your team. If you have any questions or need help with anything in your home business, please feel free to call or text me at 612-208-9434. I am always here and happy to help!
Happy Classified Ad Posting~