Who is Your Ideal Client?

Every entrepreneur should be intensely focused on his or her prospective customers. The ability to find a customer, sell your product or service to that customer, and satisfy the customer so that he buys from you again should be the central focus of all entrepreneurial activity. The greater clarity you have with regard to your ideal customer, the more focused and effective your marketing efforts will be.
Everyone is in the business of customer satisfaction in some way. The most important activity of any entrepreneur is to clearly identify the very best customers for your product or service, and then focus all marketing, advertising and sales efforts on this particular type of customer.

Here are some tips to help you find your business's ideal customers:

1. Define your product or service from the customer's point of view. What does your product do for your ideal customer? What problems does your product solve for your customer? What needs of your customer does your product satisfy? How does your product improve your customer's life or work? 2. Define the ideal customer for what you sell. What is his or her age, education, occupation or business? What is his or her income or financial situation? What is his or her situation today in life or work?
3. Determine the specific benefits your customer is seeking in buying your product. Of all the benefits you offer, which are the most important to your ideal customer? What are the most pressing needs that your product or service satisfies? Why should your customer buy from you rather than from someone else?
4. Determine the location of your exact customer. Where is your customer located geographically? Where does your customer live or work? Where is your customer when he or she buys your product or service?
5. Determine exactly when your ideal customer buys your product or service. What has to happen in the life or work of your customer for him to buy your product? What time of year, season, month or week does your customer buy?
6. Determine your customer's buying strategy. How does your customer buy your product or service? How has your customer bought similar products or services in the past? What is your customer's buying strategy? How does your customer go about making a buying decision for your product?

Imagine placing an ad in the newspaper for your perfect customer. How would you describe your perfect customer? What prospective customers are the most likely to buy your product or service immediately? What are the most important qualities that your ideal customer would have?

Your ability to clearly define and determine the very best customer for your product or service will determine your success in business. How could you find more perfect customers for your product? How could you create new customers for your product? Define your unique selling proposition and communicate this key benefit in every customer contact.

Most entrepreneurs aren't clear about their ideal customer. For this reason, they waste a lot of time and money trying to sell their product to people who aren't good potential customers.

Your ability to clearly define and focus in on the customers who can most rapidly buy your product or service will be essential to your business success.

My prayer for today: Thank you Father for giving me people who understand my entrepreneurial spirit because they have it to. Being around people who think like I do, energizes me. Please continue to bring me people who think outside the box, and, who encourage me to think a little harder and dig a little deeper. Thank you for my business cheerleaders, my support team, my customers, and my team members. Please continue to help me find people who make me want to do better and better. Would you not only bring like minded people to bless me but also help me to be a blessing to other like minded people. Thank you for giving me other entrepreneur's to link arms with. In Your Name I pray, Amen

Eccl4:9–“Two are better than one,because they have a good reward for their toil. For if they fall,one will lift up his fellow. But woe to him who is alone when he falls and has not another to lift him up!” 

1 Cor 15:33 – “Do not be misled: bad company corrupts good character.” 

Prov 13:20- “Walk with the wise and become wise; associate with fools and get in trouble.”


”Everyone is your best friend when you are successful. Make sure that the people that you surround yourself with are also the people that you are not afraid of failing with.”-Paula Abdul 

“Surround yourself with like-minded people. Success is a group activity.” – Angel Alzona“

Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become.Change the outcome by changing your circle.” – Seth Godin

 “You are the average of the 5 people you spend the most time with.” – Jim Rohn

I hope these tips will help you to find your ideal prospect! If you need help with figuring out who your ideal prospect is, don't hesitate to reach out to me by phone or text: 612-208-9434. I am always here and happy to help!

To your success~