There are different ways to approach going into business and finding a service or a product that will speak to potential customers. Some people look for very small niches to serve and because of “supply and demand,” typically these services or products end up being rather expensive, and can prove to be very profitable. At the same time, they are highly risky when going into business and sustaining your business.
Then there are services and products that are aimed at the masses. For example, toilet paper, socks, underwear and toothpaste – they are all products that people use. When you’re looking to serve the masses, you have to think about what people need, what people want and what has a mass appeal. If you can find a consumable product, that’s even better! Repeat sales are key to most businesses.
Something that could be used and is needed by the masses was something that really appealed to me as I began looking into my business, which is in the healthcare industry. Healthcare is important to everyone and something everyone needs.
When looking for the right business opportunity, make sure you find something that people need, people want or people will spend their money on. If people will not spend money on your product or service, you can’t expect to stay in business too long. Yes, I realize that sounds very obvious, but it’s amazing how many people overlook this vital criteria. It’s also vital that your service or product is something people keep coming back for time and time again.
Of course, finding the right need, product or service is just part of the process of finding the right business to go into. But I do believe finding the right massive need is pretty high on the list of considerations.
Hope this helps you out! If you have any questions, please feel free to reach me directly at 612-562-8219.
I believe in you, you were created for greatness!
Theresa Swendra
No comments:
Post a Comment